Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal stakeholders
Analyse customer insights, trends, market analysis, and marketing best practices to build successful go to market strategies
Create, maintain and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
Work with the wider team to leverage expertise, to design, test, and evolve lead-nurturing tactics
Work with key stakeholders within the business to build and maintain a campaign and events calendar aligned with business objectives
Drive campaigns that work to meet demand generation, awareness, re-activation, or recruitment objectives (respectively)
Developing and delivering campaigns, on time, on budget and working to meet business objectives, using the full marketing mix
Effectively track and analyse marketing ROI for all campaigns, specifically cost per lead, cost per opportunity etc
Work on brand awareness and recognition in regions, supported by PR and advertising strategies
Be able to forecast and report accurately and concisely to demonstrate success and ROI
Collaborate effectively across the Marketing Team to manage resource, prioritise workloads and drive innovation
Build and maintain relationships with key stakeholders and demonstrate the ‘true value’ of Marketing
Encourage and deliver innovations in the way we work – challenging the ‘status quo’ and have the confidence to experiment and challenge where required
Ability to deliver campaigns and also in running events, (ranging from small round tables too large-scale events with 200+ delegates)
Requirements :
Experience of marketing in international markets, including the US and Australia. Further experience in Europe including but not limited to Copenhagen and Portugal would be beneficial
Experience in delivering successful campaigns and events, specifically within the b2b environment, and IT industry
HubSpot experience preferred (Pardot/Marketo experience will be considered)
Proven track record in developing and delivering successful campaigns with demonstrable ROI
Broad understanding of private and public sector verticals
An understanding of IT in general – from Data and AI to Cyber Security
Deep understanding of integrated sales and marketing campaigns from inception through to delivery – applying best practices and aligning with buyer’s journey
Some understanding of recruitment campaigns and the ability to pivot to meet the different challenges
Knowledge of how to analyse campaign effectiveness and make recommendations for future improvement
Having a ‘services’ background as opposed to product led – would be beneficial
Strong understanding of lead scoring, lead handling and qualification
Ability to track and measure campaigners where there’s a long run time associated with conversion